GEO tools
Profound
Measures how a brand shows up in AI answer engines, then uses AI agents to draft marketing work for approval.
- Category
- GEO optimisation platform
- HQ
- New York, United States
- Price
- Free trial · Enterprise custom
- Free trial
- Yes
- LLM coverage
- 10 platforms
- Website
- tryprofound.com
Summary
Profound runs structured prompts daily across AI answer engines including ChatGPT, Perplexity, Google AI Overviews and Gemini, and results can be filtered by audience persona. Its AI Marketer and Agents use that data plus a maintained brand context to draft content, ads and outreach for approval. It is sold mainly as custom Enterprise packages, with a free trial and a self-serve plan for agencies.
Best for
- Enterprise
- Agencies
AEO, content, or PR and brand team at an enterprise brand, or an agency serving such brands
LLM coverage
- ChatGPT
- Perplexity
- Google AI Overviews
- Google AI Mode
- Gemini
- Microsoft Copilot
- Claude
- DeepSeek
- Grok
- Exa Search
Feature coverage
| Feature | Status | Detail |
|---|---|---|
| Prompt tracking | ✓ Yes | Daily runs of tracked prompts; prompts editable on Enterprise, fixed set on Trial. |
| Share of voice & competitors | ✓ Yes | Visibility score and share of voice benchmarked against competitors. |
| Citation / source analysis | ✓ Yes | Citation analytics showing which sites drive AI answers. |
| Sentiment | ✓ Yes | Sentiment and key themes in AI descriptions, plus FactCheck of brand claims. |
| Prompt discovery / AI search volume | ✓ Yes | Profound says Prompt Volumes analyses real user AI conversations for questions and intent. |
| Persona / audience segmentation | ✓ Yes | Prompts can run with audience personas; results filterable by persona. |
| Country / language tracking | ✓ Yes | Vendor cites 150+ regions and 30+ languages; Trial limited to one of each. |
| Content optimisation / generation | ✓ Yes | AI Marketer drafts page rewrites, content and social posts for approval. |
| Technical audit (llms.txt, schema) | – Not stated | |
| AI crawler analytics | ✓ Yes | Agent Analytics shows how AI bots view and cite pages, via CDN integrations. |
| AI referral attribution | ✓ Yes | Tracks AI-sourced traffic and attribution; Google Analytics integration. |
| Shopping / product visibility | ◐ Partial | SKU-level ChatGPT Shopping tracking; Enterprise plan only. |
| Agents / automated actions | ✓ Yes | Prebuilt and custom credit-based agents; AI Marketer requests approval before publishing. |
| API & integrations | ✓ Yes | REST API and CSV/JSON exports on Enterprise; CDN and analytics integrations. |
| White-label reporting | – Not stated |
"Not stated" means the vendor doesn't claim the feature publicly, not that it's missing.
What sets it apart
- Agent layer (AI Marketer, Agents, Context Manager) sits on top of visibility tracking.
- Profound says Prompt Volumes is based on analysis of real user conversations with AI.
- Agent Analytics combines AI bot activity and AI-referred traffic across domains.
Shortcomings
- No self-serve plan for brands: brand pricing is a custom Enterprise package.
- The free trial runs for 7 days on 3 AI engines, 1 language and 1 region.
- ChatGPT Shopping tracking and the API are listed on Enterprise only.
Pricing
| Plan | Price | Key limits |
|---|---|---|
| Trial | Free | 50 prompts run daily for 7 days; ChatGPT, Gemini, Google AI Overviews; 1 language, 1 region |
| Enterprise | Custom / contact sales | Tailored prompt plan; up to 10 answer engines; API, ChatGPT Shopping, SSO/SAML |
| Agency Growth | $99/month | 10 pitch workspaces/month (25 prompts, 7 days); client workspaces $399/month each with 100 prompts and 400 agent credits |
| Agency Enterprise | Custom / contact sales | Custom workspaces, prompts and credits |
Prices as published on 26 Oct 2026; check vendor site.
Company & funding
- Headquarters
- New York, United States
- Total raised
- $334.5M (sum of announced rounds)
- Last round
- Series D · $180M · Sep 2026 · led by Sequoia Capital and Kleiner Perkins
All funding rounds
- Seed · $3.5M · Aug 2024 · (Khosla Ventures and Saga Ventures named as partners; no lead stated)
- Series A · $20M · Jun 2025 · led by Kleiner Perkins
- Series B · $35M · Aug 2025 · led by Sequoia Capital
- Series C · $96M · Feb 2026 · led by Lightspeed Venture Partners
- Series D · $180M · Sep 2026 · led by Sequoia Capital and Kleiner Perkins
Alternatives
Sources & corrections
- Homepage
- Pricing page (brands and agencies)
- Answer Engine Insights feature page
- Docs glossary
- Docs: creating topics and prompts
- Seed announcement
- Series A announcement
- Series B announcement
- Series C announcement
- Series D announcement
Last verified .