GEO tools
AthenaHQ
Tracks how AI assistants mention, cite and describe a brand, then turns the gaps into content and citation-outreach tasks.
- Category
- GEO optimisation platform
- HQ
- San Francisco, United States
- Founded
- 2025
- Price
- From $295/mo
- Free trial
- Yes
- LLM coverage
- 11 platforms
- Website
- athenahq.ai
Summary
AthenaHQ tracks prompts across 11 AI models on its Starter plan (5 engines on the free plan) and reports mentions, citations, sentiment and share of voice against competitors. It is aimed at marketing, SEO, PR and content teams at brands, with separate offers for enterprises and agencies. Usage is metered in credits, where one credit equals one AI response, and a free plan is available.
Best for
- SMB
- Enterprise
- Agencies
Marketing, SEO, PR or content lead at a brand or agency
LLM coverage
- ChatGPT
- Perplexity
- Google AI Overviews
- Google AI Mode
- Gemini
- Claude
- Microsoft Copilot
- Grok
- DeepSeek
- Meta AI
- Mistral
Feature coverage
| Feature | Status | Detail |
|---|---|---|
| Prompt tracking | ✓ Yes | Prompt-level tracking of mentions; topics and prompts unlimited on Starter and Enterprise. |
| Share of voice & competitors | ✓ Yes | Share of voice and competitor visibility; competitors unlimited on Starter. |
| Citation / source analysis | ✓ Yes | Citation and source analysis; Athena Citation Engine listed on Enterprise. |
| Sentiment | ✓ Yes | Brand sentiment across AI platforms, with mention alerts. |
| Prompt discovery / AI search volume | ✓ Yes | Prompt volume estimates with numeric search counts and content-gap detection. |
| Persona / audience segmentation | ◐ Partial | Persona targeting by buyer role listed on the Enterprise plan. |
| Country / language tracking | ◐ Partial | Country-level support on Starter; multi-region and multi-language on Enterprise. |
| Content optimisation / generation | ✓ Yes | Content optimisation agent and on-page/off-page recommendations from Starter. |
| Technical audit (llms.txt, schema) | ✓ Yes | Manages AI crawler access via robots.txt and llms.txt; flags inaccessible pages. |
| AI crawler analytics | – Not stated | |
| AI referral attribution | ✓ Yes | GA4 and Search Console integration links AI visibility to site traffic. |
| Shopping / product visibility | ✓ Yes | Commerce module tracks product appearance in AI shopping answers; Shopify integration. |
| Agents / automated actions | ✓ Yes | Ask Athena agent answers questions on account data; agents draft content actions. |
| API & integrations | ◐ Partial | API is a paid add-on on Starter; GA4, Shopify, Webflow integrations; BI on Enterprise. |
| White-label reporting | – Not stated |
"Not stated" means the vendor doesn't claim the feature publicly, not that it's missing.
What sets it apart
- Starter plan tracks 11 AI models with unlimited prompts, topics and competitors.
- Action layer covers content creation, citation outreach and product content for AI shopping.
- Enterprise adds claim review against a knowledge base and BI tool dashboards.
Shortcomings
- Persona targeting is listed only on the Enterprise plan.
- API access and extra credits are paid add-ons on the Starter plan.
Pricing
| Plan | Price | Key limits |
|---|---|---|
| Essential | Free | 300 credits plus $25 free credit; 5 engines; unlimited users |
| Starter | $295/mo (billed monthly; 17% off annually) | 3,600 credits/month; 11 models; unlimited topics, prompts, competitors and seats; API and extra credits as paid add-ons |
| Enterprise | Custom / contact sales | Custom credits; unlimited seats with RBAC; SSO, audit logs, multi-region and multi-language |
Prices as published on 26 Oct 2026; check vendor site.
Company & funding
- Headquarters
- San Francisco, United States
- Founded
- 2025
- Last round
- Seed · $2.2M · Jun 2025 · (reported, not confirmed; sources disagree on date (Mar vs Jun 2025))
Alternatives
Sources & corrections
- Homepage
- Pricing page
- Platform page
- Agencies page
- About page
- Y Combinator company profile
- Seed round report (Signalbase)
Last verified .