Persona Intelligence
Measuring Your Persona Coverage
ZIO Team••5 min read
Beyond Traditional Analytics
Web analytics tell you who visits your site. Persona coverage tells you who AI recommends you to—a fundamentally different metric.
What is Persona Coverage?
Persona coverage measures the breadth and depth of AI recommendations across different audience segments:
- Breadth: How many distinct personas receive your brand in recommendations?
- Depth: How strongly does each persona associate with your brand?
- Consistency: Do recommendations hold across different AI engines?
The ZIO Dashboard
ZIO visualizes persona coverage through:
- Persona maps: Visual clusters of audience segments
- Coverage scores: Quantified strength per persona
- Trend analysis: How coverage shifts over time
- Competitive view: Where you win and lose vs. competitors
Taking Action
Low coverage in a valuable persona? ZIO provides strategic guidance on content, messaging, and positioning shifts to improve your AI visibility.
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Written by
ZIO Team
Research Team
The ZIO research and product team, dedicated to advancing persona intelligence.